CTea aims to capture 10pc of tea market

CTea aims to capture 10pc of tea market
By AZLAN ABU BAKAR

February 12 2005

SITI Nurhaliza Marketing Sdn Bhd (SNM) is aiming to market 1.4 million boxes of CTea products worth RM11.37 million in 2005 and capture at least 10 per cent of the country’s tea market.

Its marketing manager Mohd Ghazali Yahya said the company is confident of reaching the target based on the fair acceptance of the public of its two tea products namely Pandan Tea and Geranium Tea since it was launched in December 2004.

He said even though there is stiff competition in the tea industry with big names such as Boh Tea and Lipton, the company is confident of capturing a fair market share.

He said the company, established in 2002 and owned by Malaysia’s number one singer Siti Nurhaliza Tarudin, has set a target to sell about 120,000 boxes per month.

“To date, we have signed up with more than 3,000 stores nationwide including hypermarkets and supermarkets to sell our products.

“We plan to increase the number of stores by the end of the year,” he told Business Times in an interview in Kuala Lumpur.

He noted that the tea was produced through a joint venture with a tea manufacturer from Ranau, Sabah.

“It has been two months since we introduced the tea to the market and have so far spent more than RM50,000 for promotions,” he said.

Ghazali said SNM is also in talks with distributors to market its products to other countries in the region such as Brunei, Singapore and Indonesia.

“These companies have expressed their confidence in our products. We expect to finalise the distribution deal with them in the second half of 2005,” he said.

He said besides the two flavours, SNM hopes to introduce the Black Tea flavour later in the year.

http://www.btimes.com.my/